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Why did Acurian create a website in my name?

acurian create website
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Why did Acurian create a website in my name?

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If your letter has a website address that includes your name, do not be alarmed. The website does not actually exist as a webpage. It is simply an address to grab your attention, and when you type it into your web browser, it simply goes to the www.acuriantrials.com website. It is not indexed in any search engines because it is considered a “virtual” (not real) web address. To see for yourself, just type the address into your web browser. Acurian uses the personalized web addresses because it helps to increase the number of people who respond to the letter. Other companies have similar techniques, such as sport uniform companies that print a person’s last name on the picture of a football jersey that is for sale in a catalog. Back to Top After you have read these instructions, please close this window to return to the online screening questionnaire.

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