Why did Adobe acquire Macromedia?
Together, we are building on a shared heritage of redefining the way people and businesses communicate, and the similar vision of enabling the creation and delivery of compelling content and experiences across multiple operating systems, devices, and media. Acquiring Macromedia accelerates Adobe’s strategy of delivering an industry-defining technology platform that provides more powerful solutions for engaging people with digital information. This platform meets a broader set of customer needs than either company could address on its own. And, through the enormous reach of Adobe Reader® software and the Macromedia Flash Player, we have access to a larger total addressable market and significant long-term growth opportunities especially in emerging areas such as mobility, the enterprise, and the web.
Related Questions
- I have heard that Macromedia Dreamweaver and Adobe GoLive are much better packages for website development. Can you do my package deal site with one of these applications?
- Is there better upgrade pricing for the Adobe Design Bundle if I own both Macromedia Flash Professional and Adobe Creative Suite?
- Why did Adobe acquire Macromedia?
