Why did Alesis seek new ownership?
“Alesis gave an impressive showing of fourteen new products at Winter NAMM 2001. Development of these products consumed large amounts of capital. The current economic slow down combined with the costs associated with the launching of these new products exhausted Alesis’ resources. Alesis had no choice but to look for outside capital or a new owner.” What interested you most about Alesis and ultimately led to your purchase of the company? “I originally pursued Alesis because I was very interested in their technology. Our discussions were solely about licensing technology. At that time I had no idea that Alesis was for sale. Their new product line at the Winter NAMM show really caught my attention. The idea of Numark working with Alesis seemed ideal. Management at Alesis was quite clear that they were not interested in the DJ business and wanted to focus on their current customers. Our dialogues continued and then evolved to discussions of purchase.” What is your background? “I was with
