Why did Cincom Expert Access Win?
According to MarketingSherpa, “Regular newsletters can be a terrible grind. After a couple of years on the job, many newsletter writers turn out articles more from a sense of duty than a true passion for either the audience or topic; but, not Cincom’s editorial staff whose genuine enthusiasm bubbles out of every pixel.” Sincerity — Excitement — Consistently Phenomenal Clicks MarketingSherpa also added, “We applaud the sincerity and excitement they bring to the voice of each issue. And, obviously the audience, senior-level Fortune 1000 executives, agrees with us.” “The click rates are consistently phenomenal.” Why is Cincom’s Expert Access E-zine Different? • 135,000 subscribers in 49 countries • 4/10ths of one percent opt-out rate • 86.16% click thru rate on opened emails • 93% — excellent or good overall rating by readers Fulfills Cincom’s Golden Rule But, more importantly, Expert Access fulfills the “Cincom Golden Rule” articulated by CEO Tom Nies, the longest-serving CEO in the comp
