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Why did I receive a notice of the Internet availability of Hasbro’s proxy materials (the “Notice”) this year, instead of a full set of printed proxy materials?

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Why did I receive a notice of the Internet availability of Hasbro’s proxy materials (the “Notice”) this year, instead of a full set of printed proxy materials?

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New rules adopted by the Securities and Exchange Commission allow us to provide access to our proxy materials over the Internet instead of mailing a full set of such materials to every shareholder. We have mailed a Notice of the availability of the proxy materials on the Internet to all of our shareholders who were not mailed a full set of the proxy materials. Because of certain legal requirements, shareholders holding their shares through the Hasbro 401(k) Retirement Savings Plan were still mailed a full set of proxy materials this year. All of our other shareholders may access our proxy materials over the Internet using the directions set forth in the Notice. In addition, by following the instructions in the Notice, any shareholder may request that a full set of printed proxy materials be sent to them at no charge. We have chosen to send the Notice of the Internet availability of our proxy materials to shareholders, instead of automatically sending a full set of printed copies to all

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