Why did SPU change its visual identity?
A. An institution’s visual identity is an important tool to communicate the essence of the institution. To communicate SPU’s vision of engagement more boldly, the University’s logo and identity system were reviewed and revised. The words “Seattle Pacific” are now more prominent and the vision line “Engaging the culture, changing the world,” is included as part of the overall identity. This approach not only highlights “Seattle Pacific” as our brand name, but it also proclaims our ongoing pledge to make a difference in the world through the lives of our graduates, the scholarship of faculty and our commitment to community.
