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Why did The Nature Conservancy engage private timber investment entities in this project?

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Why did The Nature Conservancy engage private timber investment entities in this project?

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The agreement represents the largest financial commitment in the 55-year history of The Nature Conservancy. To secure the necessary funding to complete this project, the Conservancy engaged Conservation Forestry, LLC and its consortium partner, Forest Investment Associates. The Conservancy simply didnt have the financial resources to complete this project without the help of these key partners. Both organizations have strong and recognized sustainable forestry and conservation track records. They were selected as partners after a careful review of 10 other firms.

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