Why did The Princeton Review acquire Embark?
This acquisition firmly positions The Princeton Review as the premier college admissions products and services company, serving more than 1.5 million students, parents and counselors every month, working with more than 1,000 colleges to enhance the marketing and management of their admissions process, and helping over 1,400 high school counselors. The acquisition of Embark’s key assets dramatically expands The Princeton Review’s presence in the college admissions services market. The Princeton Review will increase the number of students and colleges we serve and add to our already well-developed technology platform. Embark and The Princeton Review share a number of synergies and philosophies, among them a belief that technology can greatly enhance the college admissions process and make a positive difference in the experience of students, parents, counselors and colleges.
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- Why did The Princeton Review acquire Embark?
