Why did Worldwide Media start off in India with an auto magazine, Top Gear, in a segment that is already overcrowded?
A. Top Gear, the auto magazine of BBC Worldwide, is a market leader globally. This is why we thought of starting off with this title. And as a market leader, the presence of other players in this segment did not make a difference to us. The fact that we have received such an overwhelming response to our inaugural issue only reinforces our belief that Indian readers are quick to understand true value when it is offered to them. Besides, I wouldnt say that the auto-magazine category in India is overcrowded. Yes, there are a few titles, but there is room for many more.”Its very tempting to say that an international title on food might do well, but if one takes a closer look, it is not so easy because the international content on food might not suit the local taste.
