Why Do Alberta Companies Choose to Have Corporate Social Responsibility Programs?
By Scott Stoppler, President Executrade What is Corporate Social Responsibility? Corporate Social Responsibility (CSR) is not a new phenomenon. Companies and organizations have always donated time and money and built foundations to support the communities surrounding them. But never before has CSR been so much a part of the company structure. In the last five to ten years, the demographic of donors has also changed. Raising money and donating money to community causes is no longer something exclusive to the wealthy. Companies of all shapes and sizes are getting involved. CSR has internal benefits for recruitment and retaining employees, as well as external benefits that help enhance company brand and identity. So, what are some of the unique ways companies, small, medium, and large, are fulfilling their CSR goals? Internal and External Benefits to Adopting a CSR Program Benefits of adopting a CSR program are numerous and exist internally and externally. CSR builds team morale and inter