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Why do Kodak Ultima and Premium Picture Papers measure lower brightness and whiteness than Picture Paper or Photo Communication papers?

April 26, 2017brightness Kodak lower measure papers picture Premium Ultima Whiteness

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Why do Kodak Ultima and Premium Picture Papers measure lower brightness and whiteness than Picture Paper or Photo Communication papers?

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• Brightness and whiteness are a result of coating, base paper, additives (like optical brighteners) and lighting. • Ultima and Premium Picture Papers are resin coated, unlike our other papers. You cannot compare resin-coated papers with non-resin coated papers because of the difference in paper formulations. • Ultima and Premium Picture Papers are made with high-quality, photographic base paper and premium white, brightener-free coatings.