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Why do Linspire and Canonical want to work together?

Canonical Linspire
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Why do Linspire and Canonical want to work together?

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For the benefit of synergy – each can get farther, faster by working together than continuing to work individually. Each group does certain things well and there’s also a fair amount of overlap in what both have been doing. The less time, energy and resources Canonical, Ubuntu, Linspire, Freespire, and others spend duplicating efforts on the common challenges that face all of desktop Linux, the faster desktop Linux as a whole can advance. The partnership also frees up resources for each to dedicate to unique improvements and innovation that are important to their specific users and market segments.

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