Why do so many of the text system on Freeview have a mixture of text and inset television pictures, and why are the pictures so large?
Lack of viewer research by broadcasters, plus a desire to make digital text pages look gimmicky, plus commercial interests. The current version of MHEG only allows a quarter screen inset picture. A future version might allow smaller pictures which would be useful since the only justification for these is to see when adverts and trailers have finished and programmes are starting.
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