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Why do the ad networks/search engines report a different number of clicks than ClickProtector?

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Why do the ad networks/search engines report a different number of clicks than ClickProtector?

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Small differences in reporting between ClickProtector and the ad networks are not uncommon. Various tracking services and Web sites track clicks similiarly, but differently. It is an Internet-wide inconsistancy that has never been fixed – see http://www.slate.com/id/2136936 for a good explanation of the problem. There are other reasons as well. The user may be implementing a “cloaking” program that limits the information passed through the browser, such as Norton Internet Security. There could be a temporary reporting glitch. Your ad network may be filtering out certain clicks due to various reasons known only to them. If you find a large differential between what your ad network and ClickProtector report, talk to the ad network rep first, and ClickProtector second.

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*Sadly, we had to bring back ads too. Hopefully more targeted.

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