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Why do the directions on HUGGIES® sunscreen say to apply 15 minutes before sun exposure?

April 26, 2017directions exposure Minutes Sun sunscreen

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Why do the directions on HUGGIES® sunscreen say to apply 15 minutes before sun exposure?

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HUGGIES® sunscreens contain water resistance ingredients and UVA and UVB absorbers to provide sun protection. In order for these ingredients to provide the full SPF protection and water-resistance, they have to be evenly spread over the skin. The recommended 15 minutes allows the lotion to absorb into the top layers of the skin and provide an even layer of protection. This is also why it is recommended to reapply after towel drying, swimming or sweating as these activities can remove the sunscreen from your skin.