Why do we call directions thrice at community pujas? Is this a hard and fast rule?
Three is both a sacred number for goddess worship and a spiritual seal, a way of fully inviting in and holding the guides and energies called to be present in puja. Calling in the directions three times also encourages more participation in the circle. We welcome invocations from all traditions during this part of the ceremony. During our annual Kali Puja Festival, the directional invocations are more elaborate and supplemented with special elemental altars at each quarter. Therefore, during this time invocations are only done once.