why does BMW changes its logos and emblems frequently?
BMW changes its logos and emblems frequently to give them a fresh new look in with the times. As society changes and new trends emerge in fashion and design, BMW changes their logos and emblems in order to make sure the reflect what the current fashion and design trends are. Granted, when BMW changes their logos and emblems, the changes are not significant. They are just slight modifications to update the look. Sources: http://w6rec.com/duane/bmw/emblem/index.