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Why does it take so long for last night’s episode to show up in iTunes?/Why isn’t last night’s episode available first thing next morning?

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Why does it take so long for last night’s episode to show up in iTunes?/Why isn’t last night’s episode available first thing next morning?

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There doesn’t seem to be any pattern to how and when new episodes show up in iTunes. Sometimes a new episode of Lost will be posted first thing Thursday morning. Other times, it won’t show up until late in the afternoon. If I had to guess, I’d probably be more inclined to pin the blame on the networks rather than Apple. My reasoning for this is simple, I imagine that there’s probably a fixed, consistent length of time needed to encode a movie for download in iTunes. Because that time likely doesn’t vary from movie to movie, the deciding factor must be in how quickly the networks provide an original source to Apple for encoding.

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