Why does KLG advocate evaluating non-English speaking markets both domestically and abroad?
We find the information delivered by evaluating non-English speaking markets for any product or service is very useful in our facilitation and strategic planning process. KLG believes addressable market size is one key to maintain and drive growth prospects. Many small companies find a niche, develop that niche, and then find their growth trajectory slowed and margins eroded by competition. Even inferior products entering a niche can quickly disrupt a company’s plans. By looking for non-English speaking markets that may want or need their products or services, companies can evaluate the prospects for increasing their addressable market, potentially alleviating the squeeze caused by competition. Non-English speaking markets may also deliver great opportunities for new product introduction.
