Why does KVPT pledge days so many days on-air?
A. In our low-income market, it takes KVPT more time on-air to raise a dollar compared to other medium markets our size. On-air membership campaigns provide about 23% of our annual operational budget. That?s about $800,000 per year. Based on national studies, and through our experience, these campaigns are the most effective and least costly way to reach viewers to invite membership support. Our goal is to find a balance between on-air fundraising and regular programming. KVPT management regularly discusses ways to diversify its funding sources in order to decrease its dependency on pledge. In fact, this year we have budgeted 10 less pledge days! Next year, we hope to do even more.
