Why does measuring Video Metrics matter?
Measuring video metrics on a website matters because how else does a person responsible for a company website know if the video being played, is effective or not. Imagine driving a car without a speedometer and a gas gage. How would you know how fast you are going and how far you will be able to go before running out of gas. Well, having video on a site without having website video metrics is exactly like the prior example. How will you know how many people watch your video and do they act on the messaging that is delivered by the video. With video metrics, you will be able to know the answers to these questions.
