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Why does one need to understand public key cryptography when discussing Assure Systems S/Mark® Product Verification System?

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Why does one need to understand public key cryptography when discussing Assure Systems S/Mark® Product Verification System?

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S/Mark® is the direct use of public key cryptography in security labeling for products. Authentication results from the information contained within the mark, and not in the physical form of the mark. An S/Mark® is a special message using cryptographic techniques.

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