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Why does XSMS operate more than one Short-Code?

code operate short short-code XSMS
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Why does XSMS operate more than one Short-Code?

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A short-code is configured to operate at a specific price-point so, for example, 60066 is set up to charge end-users 25p (i.e. each SMS sent to this number results in the originating device being billed this amount). Therefore, as XSMS offers a range of price-points, its services operate on more than one number of short-codes.

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