Why doesn’t Drudge revamp the format of his site?
Not only is DR the same black-and-white macho-font it has been for ten years, it’s also on an ancient version of Netscape. He hates Java and apps. “I’m the worst marketer out there,” Matt said in one interview. “I just don’t care. I throw all my energy into the site.” Simplicity is an important value for him in more ways than one — he has never had more than one person working for him. Based on the breadth of interviews I’ve read, Matt is telling the truth about not caring. And keep in mind how he spells, writes and dresses. He admits he’s a loner. And those pop-ups, too. This is not a home boy who cares what people thinks. As for the ever-changing nature of the web…trust me. He really doesn’t care. In a way, though, that format has become a trademark for him and if it’s worked for him this long, there’s no need to mess with it. (Speaking from a marketing side, it might confuse his audience’s expectations — and arguably weaken his brand identity– if the site were made over at this poin
