Why doesn the FDA stop those in the aloe vera industry who are misrepresenting their product?
If you take a 10,000 gallon vat and put one gallon of aloe vera juice in it and then add 9,999 gallons of water, you can advertise that it contains 100 percent pure stabilized aloe vera. That has been the position of the FDA to date. One FDA representative told me, “It’s not our responsibility to say how much water is in a tomato, an orange, or in aloe vera.” This position, of course, allows the unscrupulous to dilute the aloe as much as they want. There is no labeling requirement to list how much water and how much aloe is in a beverage. Q: Why didn’t aloe vera help my condition? A: I don’t know. But I will tell you this, in almost every case where a person has told me that they have received no benefit and I have been able to determine the brand of aloe vera they used, it has been my opinion that the brand contained too small a quantity of aloe in proportion to the amount of the product consumed to be of any benefit. Then you must be consistent and take the product every day. Also, a