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Why implement Allow/Deny Lists?

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Why implement Allow/Deny Lists?

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No single spam filtering measure filters 100% of spam. Allow and deny lists add an extra layer of protection against spam. Legitimate email messages from news lists or subscriptions to professional online magazines or other publications may be filtered as spam (a “false positive”). By placing the sender’s email address on their allow lists, recipients of these types of messages ensure that they will not be filtered as spam.

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