CircuPrime is very expensive to produce. That being said, CircuPrime is actually a very reasonably priced supplement. If you were to go out and buy Nattokinase as an individual supplement, you could pay as much for it alone as you would for CircuPrime. We at EarthShine products purposely kept the price down on CircuPrime for one simple reason. We want to help people. We want to help improve one’s health. We want everybody to be able to take CircuPrime. We also offer specials that can help bring your per bottle cost down considerably. For more details call our customer support line to learn more about our special offers.