Why is Click Fraud Committed?
There are two basic reasons for someone to commit click fraud: • Increased Profits for Webmasters Who Publish Ads – If a webmaster charges advertisers by the click, they may use a click fraud scheme as a way to increase profits. By artificially increasing the number of clicks, a webmaster can run up the bill on an unsuspecting advertiser. • Competition Among Advertisers – Advertisers who are competing in the same market area may use click fraud to drain money from their rival’s advertising budgets. While not directly increasing their own profits, a competitor can cost a rival large sums of money by artificially increasing the number of clicks on their ads.
