Why is event-based lead generation better than direct appointment setting?
Both event-based lead generation and direct appointment setting operate on the principle law of large numbers, i.e., calling a large number of target prospects with a specific buying profile , to generate leads. However, event-based lead generation is a much gentler and better approach, as it sifts through the target list based on interests (aka needs) vs. coercing the prospects to meet a solution provider without truly determining the level of needs (latent, emerging and immediate). The event-based lead generation allows the prospects to be touched multiple times over a period of time on various topics of interests, and make the entire campaign professional and successful.
