Why is it all of a sudden so cool to be an emo kid?
1) The emo generation’s kids have now grown up? 2) emo goes mainstream: “At the end of the 1990s, the underground emo scene had almost entirely disappeared. However, the term emo was still being bandied about in mainstream media, almost always attached to the few remaining 90s emo acts, including Jimmy Eat World. However, towards the end of the 1990s, Jimmy Eat World had begun to shift in a more mainstream direction. Where Jimmy Eat World had played emocore-style music early in their career, by the time of the release of their 2001 album Bleed American, the band had downplayed its emo influences, releasing more pop-oriented singles such as “The Middle” and “Sweetness”. As the public had become aware of the word emo and knew that Jimmy Eat World was associated with it, the band continued to be referred to as an “emo” band, despite their objections. Newer bands that sounded like Jimmy Eat World (and, in some cases, like the more melodic emo bands of the late 90s) were soon included in th
