Why is Search Engine Submission Important?
• As of Dec. 1, 2002, Google, Yahoo, MSN and AOL accounted for 92.8 percent of all search referrals to e-commerce Web sites. • During the one week ending January 26, 2003, Microsoft, AOL Time Warner and Yahoo! had over 135 million unique visitors using their search engines. • Statistics from Nielsen Netratings show that during the week ending January 26, 2003, searchers had spent over 172 million minutes using the top three search engines alone! • When you consider that this represents only three of the major search engines, you start to get some insight into the strength and popularity of search engines in today’s industry – and hence the importance of an effective search engine marketing campaign.
