Why is the subscription cost for InDesign Magazine higher than some other printed magazines?
Actually, our subscription prices are significantly less than what many industry-specific newsletters/magazines/journals charge. There are a number of publications that charge hundreds of dollars a year for hardly anything more than reprinting press releases and doing some analysis of current events. A magazine like Newsweek can charge so little because of economy of scale: They have so many subscribers that they can easily cover their overhead and charge an enormous amount for advertising. InDesign Magazine has a select number of subscribers. If every InDesign user subscribed, our price structure might be different. Ultimately, we believe that the magazineXXaposXXs content is worth the money, or else we wouldnXXaposXXt be publishing it. ItXXaposXXs like getting the value of a couple of good $35 books per year.
Actually, our subscription prices are significantly less than what many industry-specific newsletters/magazines/journals charge. There are a number of publications that charge hundreds of dollars a year for hardly anything more than reprinting press releases and doing some analysis of current events. A magazine like Newsweek can charge so little because of economy of scale: They have so many subscribers that they can easily cover their overhead and charge an enormous amount for advertising. InDesign Magazine has a select number of subscribers. If every InDesign user subscribed, our price structure might be different. Ultimately, we believe that the magazine's content is worth the money, or else we wouldn't be publishing it. It's like getting the value of several good $35 books per year.
