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Why is Vita-Yo yoghurt free from emulsifiers, preservatives and artificial colours and flavours?

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Why is Vita-Yo yoghurt free from emulsifiers, preservatives and artificial colours and flavours?

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According to a report recently published by the Food Standards Agency, artificial colours and preservatives could be linked to hyperactivity in children. Artificial flavours and emulsifiers can be detrimental to health and are all strictly regulated. This is why Vita-Yo is completely free from emulsifiers, preservatives and artificial colours and flavours. All flavours and colours are totally natural, and the product ingredients are preserved only by freeze-drying, which ensures that all the natural goodness in the product remains intact!

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