Why is YEP Power able to offer rates lower than Reliant Energy?
YEP has built its company with a focus on maintaining a very low cost structure. We don’t have huge advertising and marketing costs (such as naming rights to a stadium). We have also worked hard to negotiate the purchase of wholesale power from power plant generators at very reasonable prices. By doing these things, YEP is able to pass along the cost savings to its customers by providing lower rates.