Why launch a public charity like CMF during such difficult economic times?
Because CMF has the favorable advantage of timely focus, an effective business model, a unique program niche, and a growing potential audience. A Timely Focus: In difficult times, attention to local issues and voices at a zip-code level seldom have a medium which substantially or sustainably focuses on their need. Big macro issues continue to be broadly addressed by local legacy media yet, seemingly, less attention is spent on the impact those issues have at the micro or zip code level. CMF will have this narrow focus. An Effective Business Model: Broadcast media’s public interest focus is diminished by standards of measure which increasingly demand they maintain the largest audience by adhering to a business model which often results in giving the audience what it wants rather than giving the audience what it needs to function as a responsive and informed society. Achieving the former often comes at the expense of the latter. By its public service nature, CMF has a different standard
