Why noni is practically unknown in Europe?
Although noni has been used by diverse cultures for thousand years, in the West began to be studied at the end of century XIX, when the interest by the tropical botany awoke in Europe. But the appearance of antibiotics in our medicine caused than the interest in noni and other plants of medicinal use was eclipsed. Nevertheless after World War II, when the parked American soldiers at the Pacific Islands benefits from their consumption, the interest and studies on this plant were reactivated. In the years 90′ began its massive commercialization in a world-wide level, and it has not been until the year 2003 than Europe admitted its use as a food ingredient.