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Why not just use Outlook or Gmail?

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Why not just use Outlook or Gmail?

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Using a traditional email platform (i.e., Microsoft Outlook, Gmail, or Hotmail) won’t give you the functionality that a successful email campaign requires. Why not? Because your traditional email platform wasn’t designed for email marketing and lacks necessary resources, including professional templating, tracking, reporting, and surveying. In addition, traditional platforms won’t even come close to the deliverability rates of iContact’s ISP-preferred email marketing platform.

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