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Why not switch to a subscription model/service?

April 26, 2017model service subscription Switch

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Why not switch to a subscription model/service?

1 Answer

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Unfortunately, the market won’t support it. We originally launched Pandora as a subscription-only service, but even at just $3 per month, we had very few people signing up. So it’s clear that this has to be an advertising-supported, free service — as radio has been for decades.