Why Piracy in Music industry is so-threat @ India?
Some more reasons: 1. “Free” mindset – Generally, we look for things “free”. It’s everywhere – marketing in US took to the world the habit of “buy one, get one free”. This creates a habit. Then we start looking for free. If you check history, access to music records was limited to the rich, who could pay for the LP records. All India Radio was popular as it would play music all through the day, and pay royalty to the artistes. 2. Piracy is indirectly promoted: With the proliferation of the Internet, and tough competition among artistes, some make their music available for free download, and then others follow suit. Soon, you lose track of the “real” and the “remix” or the “pirated”. There is an opportunity in every threat. By allowing piracy of it’s operating system, Microsoft killed the competition. And now, Microsoft makes more money by selling only licenses to corporates than it loses due to piracy by individuals. Music industry should learn from Microsoft. Some of them may have alr
