Why shortwave? Why not just use satellites or the Internet to reach listeners?
Great question! First of all, the internet is a great way to go, except that a great number of people in the world do not even have phone service let alone access to the internet. Satellite transmission is excellent too, but often requires expensive and elaborate equipment. The fact is, shortwave has been around for a long time and still has some great advantages which make it a relevant and cost effective medium today. Shortwave receivers are affordable and are in wide use in many parts of the world. Todays international broadcasters have a wide range of options open to get their programs heard. Satellite, Internet, cable, local AM/FM program placement are all excellent choices used by RCI depending on the location and target audience. However, in many cases, shortwave is still one of the best choices for many parts of the world.
