Why should I hire an SEO specialist to optimise my website?
An SEO specialist offers the experience that can only be acquired through many web site optimisation projects. Optimisation is an art and science that takes much trial and error to master. A specialist will also stay current on the latest developments within the very fluid search engine industry and will be fluent in the algorithm nuances that affect rankings. An SEO specialist will also properly analyse the tracking data generated by your site on a regular basis and make recommendations, based on previous experience, about how to best translate that data into a more productive web site. In short, the potential rewards of optimisation warrant it be handled by someone who can properly manage your investment for the best possible return, just like any other professional service.
