Why should I select a marketing concentration in the Mihaylo College of Business and Economics at Cal State Fullerton?
Marketing offers a wide range of professions to candidates aspiring to be business leaders of tomorrow and is considered one of the most exciting and glamorous professions in the business field. Specifically, marketing is the implementation of specific philosophies and crucial strategies that guide a company to effectively fill the needs and desires of consumers. Marketing creates the attitude and image portrayed by a company. Career opportunities are almost limitless for a marketing major. The flexibility offered by this major makes it particularly appealing for students at the beginning of their professional careers. Prospective employers are most receptive to Cal State Fullerton’s marketing graduates, valuing their creative problem-solving abilities, computer technology expertise, interpersonal communication skills and their overall business acumen.
