Why talk to Oracle customers where they work?
Oracle user experience (UX) teams often go to customers’ workplaces to talk with them about how they do their work. Why? First, people often are more relaxed in their office than in a conference room or at an Oracle facility. Second, there is a substantial volume of research that shows that the quality of an interview about how a customer does his or her work is enhanced when it is conducted at the workplace. Customers’ descriptions of what they do are less abstract and more detailed when they can demonstrate how they use products at their own workstation or pull out a report they were just working on. Finally, UX team members have the opportunity to ask customers for work samples, such as documents they create. When customers talk about their tasks in the context in which they happen, they often are reminded about critical incidents that occurred or how they were doing several activities at once. UX team members sometimes take pictures of work spaces and the contents of sticky notes t
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