Why the location of Ann Arbor for the store?
Well, even though I’m originally from Pittsburgh, I’ve been here in Ann Arbor, Michigan since 1999 going to college and then grad school at the University of Michigan. When I was in college, there were never any stores in the area – and especially on campus – that I would like to shop at; I’d always end up getting my clothes online or back home in Pittsburgh. I knew there were others like me that didn’t dress in Abercrombie and U of M apparel everyday, so when we were thinking of the concept for the store, Ann Arbor just made sense. There’s nothing like it here. From a business standpoint it’s an almost perfect location — we are right on campus and there’s 40,000 college students living within a half mile radius of the store. It would be perfect if the students were here year-round! 2) How is Michigan’s economy affecting your bottom line, if at all? It’s hard to say, only because we’ve only been open for 2 and a half months now, and those two and a half months fell during the holiday
