WHY USE DIRECT MAIL?
For many businesses there is simply no cheaper way to get your entire message in front of a qualified prospect than by direct mail. When you advertise in print, radio, or television, you are hoping that a few members of the audience will be actual prospects. Then you hope that they actually notice or pay attention to your ad. And finally you hope that they get enough information about your product or service in your small space or time allotment to take some action. Thats a lot of ifs. Thats also why you need to have a constant presence in the media if you hope to achieve any results. The price of that constant presence can be quite high. When you use direct mail, you eliminate most of the guesswork and you retain total control of cost, frequency, content, and audience. You can mail one letter at a time or one million. You can include as much information as you like. You can send the mailing to the exact target audience you are after.
