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Why User Centered Design (UCD)?

April 26, 2017centered design UCD user

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Why User Centered Design (UCD)?

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• User Centered Design is the industry standard approach to determining usability in software and web development. • User Centered Design is ISO standard (ISO 9241-11, 1998 and ISO 13407, 1999). • User Centered Design has proven ROI (See: Usability and ROI stats; View: Usability ROI seminar). • User Centered Design has been refined and developed by corporate usability teams and independent consultancies over the past 25 years. • Experience Dynamics is a thought leader in User Centered Design methodology developing leading edge techniques and providing usability. training to Fortune 500 teams, even mature User Centered Design organizations. • User Centered Design is a flexible and adaptable methodology, for example User Centered Design and the Agile Development process work well together.