Why was the Big Ten Network created?
The Big Ten Network was created to provide the conference with more national exposure for Big Ten sports while enhancing its existing television agreements with ABC/ESPN and CBS. The conference wanted to control more fully the advertising environment in which its events were aired (the network accepts no alcohol or gambling advertising), dramatically increase exposure for women’s sports and other NCAA sports that had not previously been widely televised and improve distribution for football and men’s basketball games that were previously available only on a local or regional basis. By all accounts, the network has become a stunning success. In fact, the network is well on its way to becoming a global media company, with an incredible brand, multi-platform revenue stream, numerous new media initiatives, and worldwide distribution. The network has enjoyed tremendous success in its short tenure, being nominated for the “Best in Sports Television” Award by the Sports Business Journal and w
