Important Notice: Our web hosting provider recently started charging us for additional visits, which was unexpected. In response, we're seeking donations. Depending on the situation, we may explore different monetization options for our Community and Expert Contributors. It's crucial to provide more returns for their expertise and offer more Expert Validated Answers or AI Validated Answers. Learn more about our hosting issue here.

Why was the name prunes changed to dried plums?

April 26, 2017changed dried plums prunes

0

Posted

Why was the name prunes changed to dried plums?

1 Answer

0

Posted

Research conducted in the U.S. showed that our target audience, women ages 25 to 54, responded more favorably to the name dried plums. It is also more descriptive for people who don’t know that prunes are fresh plums that have been dried. Outside the U.S., the product is still called prunes.