Why write a business case study?
Communicate with the client and call for action. It should be easy for the client to establish contact with the company and find the necessary information, organise group presentations. The client wants to receive information on time: he applied for a loan, and an hour later received an SMS with the result. Going to the bank for an answer in the heat or in the bitter cold is unlikely to give him pleasure.
Case study is essentially a deep analysis or study of a specific issue. For business, these things can play a big role, as they can be interpreted future strategies. First, to write a case study, you need to be able to find a lot of information, conduct analyses, and group data. You can also read these ready-made case study examples to understand which direction to go
Just as documenting success is a good strategy for your client, writing a business case study is also a strategic way to build your own career—from supporting your journalistic pieces to building a more substantial marketing portfolio. The skill you develop by writing a business case study is the skill required to interview, report, or adapt any content for useful formats—and it’s a more analytic talent than writing cut lines or marketing copy in general. Find out more about writing a business case study by checking out our guide, How To Write a Case Study.
