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Will the feed-based ads continue to be sold on a purely (cost per thousand) CPM basis, or will they be sold on a (cost per click) CPC basis like most AdWords ads?

April 26, 2017Ads basis Click Continue COST CPM feed-based purely sold thousand

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Will the feed-based ads continue to be sold on a purely (cost per thousand) CPM basis, or will they be sold on a (cost per click) CPC basis like most AdWords ads?

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A. As this is a recent acquisition, it is too early to say what the ads pricing will look like. We will explore a variety of options to determine what is best for our users, advertisers, and publishers.